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A fashion ecommerce advertiser used Dynamic Ads to retarget people who visited their website in the past 30 days. Their website has 5000 different kinds of products, including women's clothing, men's clothing, shoes, and accessories. The advertiser uploaded all of the products into the product feed and created a product set that contained every product. The campaign started 3 weeks ago. CPA has been increasing since then.



Which three actions could the advertiser now take to optimize the performance of their campaign? (Choose three.)


The correct answer was Exclude website visitors who have made a purchase in the past 30 days, Create a new ad set with the same product set and target people who added items to their cart in the past 30 days, Create new ad sets with product sets based on different product categories.

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