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Social Media Tools for Small Businesses

accounting, apps, bookkeeper

How Small Businesses Can Take Advantage of Social Media Tools

Social media marketing isn’t just for large organizations; small businesses also need an online presence to
spread brand awareness, maintain brand loyalty, and attract new customers. According to a recent study,
nearly half of all potential customers reported that they might not do business with a company if it didn’t
have a website or social media presence. Small businesses across the country are taking notice as
more of them embrace this reality.

However, implementing a social media marketing strategy can be difficult for smaller companies with
only a few employees. Considering many of these companies can’t launch expensive Amazon marketing
campaigns or other PPC ads, social media offers an effective (and often free) alternative.

That’s why it helps to use devices designed to streamline the process. If you run a small business,
consider using these social media tools to make your life easier.


Curating content that interests your followers is made simple with DrumUp. This tool, which allows users
to manage several social media accounts at once, delivers relevant content based on your keywords, and
allows you to easily review and schedule posts.

You can also find more content by adding feeds. Instead of scouring the internet looking for fresh links
to share with your customers, let this program do the hard work for you.


If you run your own company, you’re likely keeping a busy schedule. You don’t have time to post content
to social media throughout the day. With this tool, that’s not a problem: IFTTT allows you to create
“recipes” that automate the posting process. For instance, if your website has a blog, you could make a
recipe that posts new blogs to Twitter and/or Facebook as soon as you publish one.


Using the right hashtag can ensure your posts reach more potential customers. With RiteTag,
which operates across 14 popular social media platforms, you get hashtag recommendations that
correspond to the type of post you’re sharing so you don’t have to research them on your own.

A strong social media presence doesn’t merely involve attracting more followers; it also involves
following the right people within your own industry. Platforms like Twitter, for instance, can be powerful
networking tools. helps users discover who they should follow (and who they should ignore)
so their social feeds are as beneficial and informative as possible.


Feedly is another useful tool for content curation. Users select preferences, and this RSS feed delivers
relevant content from a wide range of sites, including Youtube channels and other niche accounts.
Feedly also integrates with social media apps so you can save content for future sharing.


Strong visuals boost the effectiveness of social media posts. Of course, not every small business owner
can afford to hire a graphic designer. With Canva, they don’t have to. This free online program makes it
easy to create images that enhance your social media posts and accounts.


When launching any type of marketing campaign, it’s important to regularly analyze its effectiveness.
ManageFlitter provides analytics designed for this purpose. It can also yield useful insights regarding
when to post, how often to post, etc.

Statistics indicate that many small businesses rely on social media to attract new customers, advertise
their brand, and reduce expenses. Those that are most successful are often those that leverage the right
tools. If you’re looking for a way to make social media marketing easier, any one of these programs can


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